Hi [Name], I sent the quote for [project] over on [date] and wanted to make sure it reached you. Things get buried. No rush on a decision. If any line needs explaining, or you want it broken down differently, say the word and I will sort it. [Your name]
The four emails to send when a quote goes quiet
This is the sequence we run for clients, written out in full. Copy it, put your own facts in the brackets, and send it yourself. The emails were never the hard part.
SubjectQuick check on the quote for [project] Assumes nothing went wrong. Most of the time nothing did, and this is the touch that gets the reply.
SubjectRe: quote for [project] Hi [Name], Following up on the quote for [project]. The thing people usually want to know at this point is [the question you get asked most]. The short answer is [your answer]. If it is easier to talk it through, I can do ten minutes any time this week. [Your name]
Answers the objection before they have to raise it. Use the question you actually get asked, not the one you wish they asked.
SubjectRe: quote for [project] Hi [Name], One thing worth flagging: the pricing on this quote holds until [date], and [the real constraint, for example: our schedule for March is nearly full]. Not trying to rush you. I would rather tell you now than after it changes. [Your name]
Only send this if both facts are true. An invented deadline works once and costs you the relationship when they find out.
SubjectClosing the file on [project] Hi [Name], I have not heard back on the quote for [project], so I will assume the timing is not right and close the file. No hard feelings, and no more emails from me on this one. If it comes back around, reply here and I will pick it straight up. [Your name]
The highest-replying email of the four. People answer a closing door faster than an open one, and the ones who do not are genuinely gone.
Four rules that keep this from becoming nagging
- Any reply stops the sequence. Out of office pauses it until they are back.
- Business days and business hours only. A Sunday chase reads as desperate.
- Four and then stop, with no exceptions. The fifth is the one they remember you for.
- Never discuss price in a follow-up. If they raise it, that is a conversation, not an email.
Why this is free
Because the emails were never the hard part. You already knew you should chase four times. The reason it does not happen is that the fourth polite nudge to someone who ignored three is the least appealing job of the week, and there is always something more urgent. If copying these four fixes it for you, genuinely good. If they sit in a document and nothing changes, that is the problem we get paid to solve.
Or have it run itself
Relanqo sends this sequence from your own mailbox, in your prospect’s language, and stops the moment anyone replies. You approve every message for the first two weeks.
Book a 30-minute call